Google has almost completed the roll out of its latest core algorithm update, which it first began pushing out on Monday 16 January.
As is the case with any of Google’s core updates, they generally take a couple of weeks for things to settle and for SEO’s and webmasters to fully understand any impact it may have had on their organic rankings.
The roll out which is the first since September of last year, is a global one meaning that it will impact all languages and search regions.
Why is this update important?
As with any major Google algorithm update, it’s important to know when these take place. If your rankings take a tumble, it’s crucial to know whether this was the result of an update or whether it was caused by a modification you made to the site or an external factor, such as the loss of influential links.
Although Google doesn’t usually give advice on how to overcome issues that have been the result of a major algo update, they did recently go as far as offer some pointers on how to deal with any loss of ranking.
Firstly, it’s important to understand that any major update that affects your site should not be seen as a penalty as it’s not. It’s merely Google looking to assess content better and reward pages that are of a higher quality. They have stressed that in most cases there is nothing wrong with your content.
Your best bet is nearly always to focus on the QUALITY of your content. Personally when creating content I think of one word: COMPREHENSIVE. Your content needs to be of a high quality to provide users with the info that they want. That way they are more likely to stay on the page, return to your site and potentially link to or share your content.
So focus on creating new quality content and updating existing content to a high standard.
You also need to make sure your content is original and where possible, different to other similar content within your niche.
Remember that Google’s search quality raters use the acronym E-A-T to rate content. E=Expertise, A=Authoritative and T=Trustworthy. If you keep this in mind when creating your content, you can’t go too far wrong.
If you want to gain a greater insight into what it is Google Quality Raters are looking for, you can read the EAT section of their Search Quality Raters Guidelines.
Google’s latest advice on this also states that the advice they give webmasters today is not much different to the advice they gave way back in 2011 after the Panda update.
“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”
I’m pleased to say that as is always the case, none of my clients were affected in a negative way by this update. This is because the SEO packages that I offer are pure white-hat meaning that everything myself and my team do is within Google’s own quality guidelines.
If you feel you have been negatively impacted by the latest update or are looking for a SEO in Kent to move you in the right direction, give me a call. With over 14 years SEO experience, I know what it takes to get your business to the top of Google’s search results.